Engaging With Your Customers
Effective marketing will drive sales for your business. When you clearly explain how you solve a specific problem for your customers they will think of you when they need what you offer. If they don’t know who you are and how you can help, they won’t think of you at all.
With a well-planned sales and marketing strategy, you can attract and retain customers to support your business growth.
You don’t need to sell to everyone; only those who will genuinely benefit from what you provide. However, you will need a clear picture of what you want to achieve, what type of customers you want, and how to reach them. That’s why market research is at the heart of every successful marketing strategy.
What Challenges Do You Face?
Many business owners are frustrated that their marketing isn’t working or they don’t know what’s working best.
The most common marketing mistake is failing to describe clearly the benefits you provide for your customers. Or, you might be targeting the wrong people with your messages.
Every business owner wants to know what they will receive for their investment but clearly tracking the link between marketing activities, actual sales and customer retention isn’t always easy. We will make sure your expectations are achievable and that you have the right tools to manage and measure marketing performance.
What We Will Do
It doesn’t matter how established your business is, you will always learn something new when you look closely at what your customers need. Things change, so regularly reviewing what they want and how you solve their problems is a good habit to develop.
We will look closely at your customers and competitors to create a clear picture of how you add value and define your unique selling points.
We will develop approaches that will help you talk about the benefits you deliver rather than your products or services.
What Will Happen
While you might be tempted to do what your competitors do, this won’t make you stand out or give your customers a reason to buy from you.
We will look at the journey your customer takes before making their decision to buy. Then we can develop the right messages and measurements for each stage.
We will also include people who aren’t ready to buy yet, but who might be in the future.
We can then create a specific and measurable marketing plan and make sure that every element makes a positive contribution to each customer’s journey.
WHAT DIFFERENCE WILL IT MAKE?
Once we understand your customers’ needs we can explain clearly how you solve their problems.
We can identify the best ways to reach them and how to deliver your marketing messages in ways that will be interesting, useful and engaging.
So, for example, we might discover that most of your customers like to use Facebook to find new products and will then want to explore the details on your website. Before making their final choice they might look at online reviews for reassurance.
Your marketing plan can then focus on delivering excellent information, high quality images and encouraging happy customers to leave glowing reviews. We can monitor performance with analytics and responses to campaigns to see what works best for you.
For more information or to book your FREE consultation either complete the form below or call Kirsty on 07521 790284